.3 min reviewed Final Upgraded: Sep 03 2024|8:09 PM IST.Mahindra-backed Standard Legends has introduced the Jawa 42 FJ, a new neo-classic motorbike in India. Valued competitively at Rs 1,99,142 ex-showroom Mumbai, this brand new offering intends to interfere with the neo-classic market.The intro of the Jawa 42 FJ belongs to Standard Legends' broader strategy to extend as well as reinforce its visibility.Along with a 350 cc motor, the Jawa 42 FJ competes with the Royal Enfield Hunter 350, valued at Rs 1,49,900, and the Honda H'ness CB350, which is available in at Rs 2,09,838. The Jawa 42 FJ boasts an energy result of 30 brake horse power (bhp), greater than the 20.2 bhp delivered by its competitions.Anupam Thareja, founder of Classic Legends, specified on the firm's perspective: "Our target is actually not just to join the market place yet to develop and also dominate it. We are committing highly to guarantee our items stand out and meet the evolving demands of our customers.".Thareja added that Classic Legends has actually already invested around Rs 350 crore of the Rs 1,000 crore elevated, with the rest readied to increase production as well as increase its own distribution system.Thareja additionally explained the business's growth strategies, including the addition of 100 brand new filling station and suppliers as part of its initiatives to enhance client service and ease of access just before the celebration season.Ashish Singh Joshi, ceo of Standard Legends, highlighted the strategic prices and efficiency perks of the brand new Jawa 42 FJ. "The Jawa 42 FJ gives a sizable 40 per cent increase in electrical power matched up to competitors in the very same rate variation," Joshi commentated. "This is a crystal clear presentation of price-performance interruption. Our company are actually certainly not merely joining the marketplace we are actually reshaping it.".The Jawa 42 FJ is the 10th design launched by Classic Legends given that its own creation. The business has been actually expanding its profile to serve a broader series of consumers. The neo-classic section, focused on a much younger creation, features 3 models: the Jawa 42, Jawa 42 FJ, and also Yezdi Roadster.Commenting on the launch, Anand Mahindra, chairman of Mahindra Team and also co-founder of Standard Legends along with a 60 per-cent risk, stated: "At their importance, labels are actually only a gathering of their tales. New labels inform new tales, and also reanimated companies say to brand-new stories as well. Previously, the provider built rugged, affordable, trusted bikes that came to be a craze in Europe. Right now our team are actually managing a marathon. Our company may fall or even slide, yet we'll climb and also keep on running. We wish that all of you will certainly remain the range along with us as well as applaud our company on.".The bike features liquefied cooling, which is certainly not located in its own competitions, as well as comes with a dual-channel anti-lock stopping body and spoke steering wheels. It is actually available in six alternatives, valued in between Rs 1,99,142 and also Rs 2,20,142.Timeless Legends targets to record a significant market share in the neo-classic segment as well as is confident that the Jawa 42 FJ will certainly participate in an essential task in attaining this objective. The business did certainly not reveal its own sales projections, month to month bodies, or market share.Classic Legends is additionally paying attention to its international visibility, with BSA bikes right now on call in thirty three countries and Jawa gaining ground right into Eastern Europe and various other markets.1st Published: Sep 03 2024|7:22 PM IST.